Professional BookMarketing Services for UK Authors

Professional Book Marketing Services UK
500+Books Successfully Marketed
98%Client Satisfaction Rate
3.8×Average Return on Ad Spend
40+Distribution Platforms Reached

Great Books Deserve Great Audiences — Let Us Build Yours

At Jump Up Digital, we are a UK-based digital marketing agency with specialist expertise in author marketing and book promotion — and we know exactly what it takes to get your book in front of the readers who matter most.

From powerful press releases and comprehensive digital presence strategies to targeted paid book advertising and international trade registration, our book marketing services are designed to deliver measurable, lasting results for British authors at every stage of their publishing journey.

Whether you are launching a debut novel, re-releasing a backlist title, or building a long-term author brand, Jump Up Digital has the tools, expertise, and track record to make it happen.

Book Marketing UK Experts

Showcase of Our Book Marketing Service Expertise

Great Books Deserve Great Audiences — Our Book Marketing Services Build Yours

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Book Marketing Reviews

Explore a Range of Book Marketing Services — Find the Best Fit for Your Book

Professional Book Press Release Writing & Distribution for Authors

A well-crafted press release is one of the most powerful and cost-effective tools in an author's marketing arsenal. When executed correctly, a book press release can secure coverage in national newspapers, regional publications, book trade journals, lifestyle blogs, and broadcast media — generating the kind of earned media exposure that money simply cannot buy.

Our Press Release Service Includes

  • Professional Press Release Writing: Press releases that lead with genuine news value, tell a compelling story, and include all the key details journalists need to act quickly.
  • Targeted Media Distribution: Curated database of UK literary editors, book journalists, lifestyle writers, regional newspaper editors, book bloggers, and relevant podcast hosts — selected based on your specific genre and target audience.
  • National & Trade Publication Outreach: Active pitching to national UK media including newspaper books sections, literary magazines, and authoritative book trade publications.
  • Online Newswire Distribution: Distribution through major online newswire services for maximum digital reach and SEO backlink building.
  • Active Media Follow-Up: Unlike agencies that simply send and forget, our team actively follows up with key media contacts to maximise coverage pickup rates.
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Book Press Release UK

360° Digital Presence Solution Build Your Brand, Grow Your Readership

In the modern publishing landscape, your digital presence is your most powerful and enduring marketing asset. Readers do not just buy books; they buy into authors. A strong, cohesive digital presence builds trust, creates loyal community, and generates the kind of sustained word-of-mouth that keeps books selling long after the initial launch.

Our Comprehensive 360° Solution Covers

Author Website Design & SEO

Professional, SEO-optimised author website built on WordPress — fully mobile-responsive and optimised for Google and Bing search.

Social Media Strategy

Tailored strategy across Instagram, Facebook, TikTok (BookTok), X, and LinkedIn — including posting calendars and audience growth.

Email List Building

Author email list setup including lead magnet creation, landing page design, automated welcome sequences, and newsletter campaigns.

Retail Profile Brand Building

Cohesive, professional brand identity across all retail platforms — reinforcing credibility and maximising conversion rates.

Content Marketing

High-quality blog posts, articles, and guest content building your authority in your genre and generating valuable backlinks.

Online Reputation Management

Monitor your digital presence, manage reader reviews, and maintain a consistently professional public profile.

360 Digital Presence Authors UK

Targeted Paid Book Advertising Sponsored Ads That Sell More Books

Paid book advertising on the world's largest online book retail platforms is the single most powerful direct-response marketing tool available to self-published authors today. When executed correctly, sponsored book ads place your title directly in front of readers who are actively searching for exactly what you have written — delivering high purchase-intent traffic that converts at remarkable rates.

Our Paid Advertising Service Includes

  • Sponsored Product Ads: Keyword-targeted ads displaying your book prominently in retail search results and on competitor pages. Extensive keyword research across your genre and audience.
  • Sponsored Brand Ads: For authors with multiple titles — brand-level ads showcasing your entire catalogue, building author recognition whilst driving traffic across several books simultaneously.
  • Product Display Advertising: Audience and interest-based ads placing your book alongside similar titles and in relevant genre categories.
  • Ongoing Campaign Management: Continuous attention and refinement — adjusting bids, expanding winning keywords, eliminating wasteful spend, and scaling what demonstrably works.
  • Transparent Performance Reporting: Clear, regular reports showing impressions, clicks, total spend, sales generated, Cost Per Sale, and Return on Ad Spend — all in plain English, without jargon.
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Paid Book Advertising UK

Google & Bing Ads for Authors Reach Readers Beyond the Retail Marketplace

Whilst major online retail platforms dominate book discovery for fiction readers, a significant proportion of book buyers — particularly those seeking non-fiction, specialist, or professional titles — discover their next read through Google and Bing searches. At Jump Up Digital, we run highly targeted campaigns that capture this off-platform demand, driving qualified, purchase-ready traffic directly to your listings, author website, or custom landing pages.

Our Google & Bing Ads Service Includes

  • Search Advertising Campaigns: Targeted search ads appearing at the top of Google and Bing results when readers search topics related to your book's content, genre, or subject matter.
  • Display Advertising Campaigns: Visual banner ads placed across Google's Display Network and Microsoft's display partners, reaching book buyers in their everyday digital environments.
  • Remarketing & Retargeting: We retarget visitors who have previously browsed your website or listing but have not yet made a purchase — significantly improving overall conversion rates.
  • Video Advertising: For authors with book trailers, author interviews, or behind-the-scenes content — targeted video campaigns that build awareness and emotional connection.
  • Landing Page Optimisation: Every page your ads drive traffic to is fully optimised for conversion — compelling copy, clear calls to action, strong social proof, and fast load times.
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Google Bing Ads Authors UK

ISBN Registration for UK Authors

An ISBN (International Standard Book Number) is the universal identifier for published books — a unique 13-digit number that allows your book to be catalogued, ordered, tracked, and sold by retailers, libraries, distributors, and sales monitoring organisations worldwide. In the UK, ISBNs are issued exclusively by Nielsen UK ISBN Agency, and having a properly assigned ISBN is essential for any author who wants their books to be stocked by UK bookshops.

ISBN Purchase & Registration

We assist you in purchasing ISBNs directly from Nielsen UK ISBN Agency — the sole official UK source — registered under your own publishing imprint for full legal ownership and trade recognition.

Publishing Imprint Setup

We help you establish a professional, unique publishing imprint name under which your ISBNs and books are officially registered — giving your publications the independent publisher identity that commands credibility.

Nielsen Title Editor Registration

We register your complete book metadata correctly in the Nielsen Title Editor database — the industry-standard UK book data system ensuring your title is visible to all UK booksellers and library services.

Public Lending Right (PLR)

PLR is a UK government-backed scheme paying registered authors a fee each time their books are borrowed from public libraries. Registration is free. We guide you through the PLR registration process with the British Library so you never miss out on this important income stream.

ISBN Registration UK Authors

Why Choose Jump Up Digital for Book Marketing?

Real PR Experience

Our press releases are crafted by experienced PR professionals who understand precisely what makes UK literary media take notice. Not generic templates — genuine news value that gets covered.

Data-Led Advertising

Every ad campaign is built on real keyword data and competitive intelligence. We manage campaigns on an ongoing basis — adjusting bids, expanding winning keywords, and eliminating wasteful spend.

Multi-Channel Reach

From retail platform ads to Google, Bing, social media, email, and press — we build resilient, diversified traffic ecosystems that drive consistent book sales across multiple channels simultaneously.

Transparent Reporting

Clear, regular performance reports in plain English — impressions, clicks, sales, Cost Per Sale, and Return on Ad Spend. No jargon, no confusion, just honest results data.

Complete ISBN Support

Full Nielsen UK ISBN Agency registration, imprint setup, Nielsen Title Editor data, PLR registration, and BISAC/BIC classification — everything to get your book into bookshops and libraries.

Long-Term Partnership

Monthly retainer options for sustained support. Book marketing is a long-term growth channel, not a quick fix. We grow with you — from launch to established author brand authority.

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& Affiliation

Affordable Book Marketing Service Plans

We work with authors at all investment levels and will always recommend the strategies that offer the strongest return for your specific budget. Contact us for a free consultation.

Starter Packages

Basic

Press Launch

£249

Press release writing & UK media distribution

  • Professional press release writing
  • UK media distribution
  • Online newswire distribution
  • Active media follow-up
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Startup

ISBN & PLR

£199

Full ISBN registration & Public Lending Right setup

  • Nielsen ISBN registration
  • Publishing imprint setup
  • PLR registration (British Library)
  • Nielsen Title Editor entry
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Standard

Ads Starter

£349

Paid book ads setup & first month management

  • Keyword research & strategy
  • Campaign setup & build
  • 1 month management
  • Performance report
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Elite

Google + Bing

£499

Search advertising setup across Google & Bing

  • Search campaigns
  • Display advertising
  • Remarketing setup
  • Landing page review
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Professional Packages

Professional

Launch Package

£699

Essential marketing for a successful book launch

  • Press release writing & distribution
  • ISBN & PLR registration
  • Paid book ads setup
  • Keyword strategy
  • 3-month campaign management
  • Social media launch content
  • Bi-weekly performance reports
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Ultimate

Authority Package

£2,199

Complete author brand authority building

  • Everything in Growth
  • 360° digital presence setup
  • National PR campaign
  • Podcast tour strategy
  • Influencer outreach
  • 12-month retainer
  • Quarterly strategy reviews
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Our Technology Partners

We work with world-class technology providers to deliver exceptional solutions. This partnership ensures that we’re offering the best possible solutions to drive your business forward.

Frequently Asked Questions

Everything you need to know about our professional book marketing services

When should I start marketing my book?
Ideally, book marketing should begin at least 8–12 weeks before your publication date. The most successful launches are built on sustained pre-launch activity — including advance review copy distribution, social media audience building, email list growth, and proactive press outreach. Jump Up Digital will work with you to build a comprehensive, timed marketing strategy tailored to your specific release date and goals.
How much should I budget for book marketing?
Marketing budgets vary widely depending on your goals, genre, and the scope of your campaign. We work with authors at all investment levels and will always recommend the strategies that offer the strongest return for your specific budget. Contact us for a free consultation where we will provide clear, honest advice on the most impactful use of your available spend.
What is Cost Per Sale and how does it affect my advertising profitability?
Cost Per Sale (also expressed as Advertising Cost of Sale or ACOS) measures the percentage of your book's revenue spent on advertising. What constitutes a profitable rate depends on your book's price, royalty rate, and strategic goals. Some authors deliberately accept a higher Cost Per Sale on the first book in a series to acquire readers who will then purchase subsequent titles. Our team establishes clear performance targets aligned with your specific objectives.
Do I need an author website?
Yes — strongly recommended. Your author website is the only digital asset you fully own and control. Social media platforms change their algorithms, policies, and priorities constantly. Your website and email list belong entirely to you. A professional author website builds credibility, captures subscribers, and supports consistent book sales over the long term.
What is BookTok and should I be using it?
BookTok is the thriving book community on TikTok — currently one of the most powerful organic book discovery channels available, particularly for fiction authors targeting younger adult readers. Books that gain genuine traction on BookTok can experience remarkable sales spikes. Our 360° Digital Presence service includes TikTok content strategy and creation specifically tailored for authors.
Can you help me get my book into UK bookshops?
Getting physical shelf space in UK independent and chain bookshops typically requires: ISBN registration, complete and accurate trade metadata in Nielsen Title Editor, print-on-demand availability through recognised distributors such as Ingram, and in most cases a direct relationship with individual buyers. Our team can guide and support you through every one of these requirements.
What is Public Lending Right and how do I register?
Public Lending Right (PLR) is a UK government-backed scheme that pays authors a fee each time their books are borrowed from public libraries. Registration is entirely free and is managed through the British Library. We assist all authors with PLR registration as a standard part of our ISBN and publishing services.
How long before I see results from Google and Bing Ads?
Google and Bing Ads can begin generating targeted traffic from the moment your campaign is activated. However, meaningful performance data for ongoing optimisation typically accumulates within the first 2–4 weeks of a live campaign. Our team focuses on continuous, evidence-based improvement — refining your campaigns based on real performance data to consistently improve results over time.
What makes a book press release effective?
An effective book press release contains genuine news value — not just the announcement that a book exists. It tells a compelling human story, connects your book to a current cultural conversation or trend, is targeted to the most relevant media contacts for your genre, and is timed strategically around your launch date. Jump Up Digital's press releases are crafted by experienced PR professionals who understand precisely what makes UK media take notice.
Do you offer ongoing monthly marketing retainers for authors?
Yes. For authors who want sustained, long-term marketing support, we offer monthly retainer packages covering social media management, paid advertising management, email marketing campaigns, and content creation. Contact us to discuss a retainer package tailored specifically to your needs, goals, and budget.
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